Sponsorship

Sports sponsorship isn’t just a game for the big leagues. Many savvy small businesses invest in sponsoring local community sports organizations. Some consider their sponsorship a charitable contribution and others, a form of advertising. Either way, it’s a mutual relationship that pays off for the sponsor and the team.

The following bullet points list 6 reasons why businesses should sponsor a high school sports organization:

  • Increase awareness of the company’s products and services. Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, company name on uniforms, etc. Through a sponsorship, a company’s brand will be in front of the high school sports market of parents, coaches, program organizers, players and fans.
  • A welcomed form of advertising. In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, high school sports sponsorships are a positive and engaging way to market a brand. Parents like to see the companies that are supporting local high school sports.
  • Help keep the cost of sports programs low. Player participation fees cover the a big protion of the costs of some sports program but support from sponsors provides additional resources which can help keep participation fees low. With lower fees, more families are able to afford to let their student participate in organized sports like football, baseball, basketball, and tennis.
  • Outstanding value for the dollars invested. Although sponsorship package costs vary from organization to organization, they commonly range from $100 up to $5,000 or more. When comparing the cost of other marketing outlets like print, television and billboard advertising, high school sports sponsorships can be a great value and a smart option to include into the marketing mix.
  • Build goodwill. Companies that sponsor high school sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business’ current and future patrons.
  • Possible tax incentive. Many sports organizations are registered nonprofit groups. If that is the case, businesses can get a tax break for making a charitable donation. That is just another added benefit of sponsoring sports teams.

We know $500 from a local company to a youth team goes a long way to offset the rising costs of sports. But what the company may find is that their sponsorship also goes a long way to strengthen the bond between their brand and their community.

 


Click Here for a Printable Version of Sponsor Board Opportunities

Click Here for Printable Version of Personal Football Program Ad Form

Click Here for Printable Version of Business Football Program Ad Form

Click Here to Pay Online


new sponsor board flyer

PROGRAM AD FORM BUSINESS 2014

PROGRAM AD FORM PERSONAL 2014